September 11, 2012 by thesoapalchemist
I feel badly. I haven’t been giving my blog much attention lately.
The main reason for this neglect is the fact that my new website doesn’t support a blog on the same domain. In the simplest terms, this means that my blog isn’t “attached” to my website at http://BarSoapNatural.com/blog, but rather, it’s hosted at another site, http://BarSoapNatural.wordpress.com.
To the average person, the two addresses look similar enough. But, in the world of SEO (search engine optimization) they are entirely different. One is a domain owned by me and hosted by a company called Magento, while the other is owned and hosted by WordPress.
The site hosted by Magento, BarSoapNatural.com, ranks on the first page of Google for “natural soap.” This took literally thousands of hours of work to accomplish. I’m pretty stoked about it. Anyone searching for “natural soap” sees my site on the very first page of Google. With that kind of exposure, it’s the web equivalent of having a commercial during the Super Bowl, every day! Since my blog isn’t attached to my domain, it doesn’t benefit from that exposure.
What does this have to do with neglecting my blog? Basically, no one sees my blog, so therefore, no one comments on my blog posts. And, since I thrive on interaction, it’s really not fun writing for an audience that isn’t there.
Many people who use the host I do, have written asking them to allow blogs on our domains, but so far, they haven’t taken action. I could switch hosts, but that would mean creating a WHOLE NEW website. That isn’t going to happen!! I love my site. I love the friendships that were formed creating it, I love the experiences I enjoyed while making it, and I just love the funky “funness” of it.
So, if you happen to see this post, will you post a comment? Interesting blog posts ultimately attract visitors and help increase page rank and exposure, but it’s a LONG, hard climb to get my blog back to where it was. If I know people are seeing my posts, I’ll be happy to start writing interesting, handmade-soap-world things again!