September 20, 2012 by thesoapalchemist
Owing a small business often encompasses so much more than having a great idea, or a great product. As a small business owner of a handmade soap shop, I’m responsible for all aspects of running my company; R&D, Production Manager, Procurement/Inventory Manager, and even Director of Human Resources (I’ve got to start giving myself longer lunch breaks and more personal days!). Sure, I could find others to help with some of this, but with costs to protect, that’s not an option.
Thankfully, with a bit of creativity, resourcefulness and of course, the internet, I’ve discovered I can take care of quite a bit of marketing on my own. For those of you who might say, “And it shows…,” I don’t disagree! But, with practice, I can only get better!
For example, with a little Photoshop knowledge, online tutorials and a great company like Vistaprint, I’ve been able to turn out marketing materials as quickly as I need them. Business cards, postcards, brochures, banners- all of these are within my ability to do on my own.
Here’s my newest accomplishment, a banner for my craft fair tent, easily made using the graphic from my homepage as a background, my awesomely designed logo, and some quick bullet points about my products.
I was going for eye catching info, large text, and a look that coordinates with my product labeling, booth design and website. I even saved almost 50% by googling “Vistaprint Coupon Codes.” Not bad for a few hour’s effort.